Disclaimer: I was invited to tour a local Kroger to learn about the new Simple Truth products and sample some local goods. I was given a gift card to use and one to share with you, my readers!
I try not to discriminate amongst grocery stores. Wherever I can find the best deal, the most wholesome food and the best one stop shop for my trip, that’s where I’m headed. When I was introduced to Kroger’s new plan to slash overall prices last fall, I also heard about the huge store-owned line of organics and naturals called Simple Truth. More moms and families are demanding organics and hormone, dye and preservative free food at fair prices, and the Redhead house is no different. Kroger heard us, and I am elated to report that Kroger added 100 new items to Simple Truth last year (to the already 500 item strong line) and are planning a hundred more in 2014!
The best part about all these new products has to be the pricing. Do you think organics have to be expensive and unattainable on a budget? Think again, and check out these regular $1 offerings at your local Kroger: milks, coconut water, honey and apple juice! All of these and Simple Truth products will be 100% GMO FREE by the end of 2014. This makes me so very happy because it will be much easier AND more affordable to feed my family well on a budget.
As if the offerings weren’t already great, take a look at those egg prices – UNDER $3 for a dozen organic eggs. I don’t think I have EVER seen prices that low. Swivel around to your right, and you’ll most likely be able to pick up fresh ground peanut and almond butters, much like fancy, expensive organic stores for a fraction of the price.
Why grind your own? Buying in bulk is yet another way to save ton of money. Only buy what you need, eliminate waste and overspending. Everything from nuts to fruit, grains, coffees and trail mixes are available on Kroger’s natural wall. While Simple Truth brands are always available and a major focus for Kroger, please know that national organic brands are still there! Variety is the spice of life, and Kroger plans to have 100% of the stocked brands complete by the end of April 2014. More shelving and incorporation of organic products into the main area of the grocery store will help you find your favorites.
The best part of my recent Kroger tour was all the fabulous LOCAL products that were brought in for sampling and showcasing. I tasted decatur made NaturAlmond butter (one of Oprah’s favorites!), Arden’s Garden juices, and Blue Ridge Honey ( I even made sure to bring home some of the Blackberry variety; YUMOLA!). Each of the owners were present to talk about their products, which gave me a real sense of locality, and knowing Kroger cares enough to bring local products into each of their stores really packs a punch. The Kroger staff and clerks have been briefed on all new offerings, so they are sure to be able to answer any of my questions in regards to ingredients or products. While I will still frequent my farmers markets, knowing that I can get local, GMO free, organic seasonal goods and produce while picking up my other grocery items is invaluable. Thank you, Kroger, for hearing us and really coming through! (scroll down to enter the giveaway!)
I would buy apples and bananas.
We don’t have this chain up here in Massachusetts, but it sounds like an awesome grocery story – maybe they will make their way up here someday?
This is so awesome! I have noticed a few changes in my Kroger, too. Though I’m not sure they have the whole line yet. And I have to agree with you, I don’t discriminate on my grocery store, it’s about the best prices. However, Kroger has the best and freshest sea food selection around so I only go there for my sea food!
I would get coconut oil. Or quinoa.
I would get the honey! I have a child with allergies and we are always looking for honey! THanks for the update about what they have done. As we begin to eat more heathly here in our household, you have helped me out terremdnously! A trip to my local Kroger is in my future–well after we are no longer trapped due to the weather;)
That is an awesome natural section!! It’s huge!! I’d buy natural peanut butter.
oh, that live naturally section is beautiful!! Kroger, please come to CT!
I wish we had a Kroger around here. That natural foods section makes me jealous! Our stores around here only have small natural sections.
I wish we had a Kroger around here. I sure here a lot of good things about them!
I’m glad they are expanding their natural section! I like shopping in that area 🙂
We don’t have a Kroger around here but I wish we did. I love that they are doing so much to be more health-conscious for their customers!
i hear so many good things about kroger. we don’t have one aroundhere
Kroger is stepping it all the way up. I can’t wait to try them out
Kroger is stepping it all the way up. Can’t wait to try them out
Ohhh, that almond butter for sure! We love it around here – we like natural peanut butter too. I haven’t been to our Kroger in a while but I need to go check out the new product line.
Exciting! We don’t have a Kroger in our town, but it’s always a great move when local grocery stores start carrying more natural and local products!
It’s great they are expanding their selection. My number one thing to buy organic first is produce and dairy. I like to try to buy as much as fits the budget!
I loved Kroger. But there are none in Orlando!
I’d buy local honey! I can’t wait to see what flavors they have!
Oh man, I really wish that I had a Krogers near me! We don’t have them at all in South Florida and I miss out on so much!
I love Kroger and their organic products! I buy just about everything from Kroger! 🙂
Cereal and cookies!
I would buy honey.
I would buy fresh organic fruit like apples or bananas.
We have a Kroger located about 30 minutes from where I live. I would love to try those muffins you show up there. Love organic!!
We don’t have a Kroger, but I love that 10 for $10 sale! Looks bright and clean there.
I would like to try the organic eggs.
We have a Kroger here in Texas- and they’re building one of their super store places right down the street from me! I have loved seeing more organic selections becoming available!
I would buy organic cereal
I love supermarkets that stock organic and new and interesting foods. The photos are terrific. Happy Valentine’s Day! Eliz Frank
Sounds like there are lots of great deals! We don’t have a Kroger here :
Organic eggs.
I would buy organic produce first!
Thanks for the chance to win!
Entered the rafflecopter form as “Wild Orchid”
wildorchid985 AT gmail DOT com
I would get organic produce.
I would get some organic fruits.
Milk and eggs
I wish we had Kroger in our area. Looks like they have a great selection of healthy options!
We would buy organic produce.
I’d buy some organic produce straight away. I love my fruits!
Fruits & veggies for juicing!
I’d buy natural honey and nut butters.
sksweeps (at) earthlink (dot) net
I would get organic produce
I would buy organic honey and eggs.
bananas, I love organic bananas
I think I would buy eggs, peanut butter and produce. Thanks
organic produce
fruits & veggies
I would buy organic grapes and apples.
I would buy organic foods.
Eggs and Milk
I would get organic produce.
I would get organic green vegies
I would get organic fruit like apples
lots of fresh organic fruits
Lots of fruits and the honey
most definitely fruit thanks 🙂
Organic fruits for me.
I’d Buy Fresh Fruits!
Tomatoes, I love tomatoes.
Kashi Bars. We love them for snacks.
I would buy a lot of organic fruits!
I would get organic milk and grapes
Rafflecopter. Carolsue
The first organic/local/natural product I would buy with this gift would be natural nut butters.
One would be organic raw honey and also Lifeway Kefir.
i would buy some organic veggies
Local honey would be awesome.
Organic strawberries & blueberries. My sons eat them like they’re candy.
I like KAshi!!
I would buy organic fruits!
I’d buy some organic fruits and veggies